Explaining brand performance differentials between firms via innovation and marketing
- Creator: Ngo, Liem , O'Cass, Aron
- Resource Type: conference paper
- Date: 2008
Individual social issue experiences: an exploration of the future orientation of individuals, perceived consequences and feeling
- Creator: Griffin, Deborah , O'Cass, Aron
- Resource Type: conference paper
- Date: 2008
International market entry mode strategy: a region-within-country perspective
- Creator: O'Cass, Aron , Ngo, Liem
- Resource Type: conference paper
- Date: 2008